Sintonia - The Last Dance

Client: Netflix
Agency: Boys Do Cry

To launch Sintonia’s finale, Netflix turned it into an immersive festival that celebrated the favela as the protagonist. Rooted in authentic funk culture and voices from the hood, it reframed a once-criminalized movement into a source of pride, using entertainment as cultural empowerment.

Credits

/ CW: Marcos Bispo, Luiza Alencar, Caio Lima

/ AD: Gus Ribeiro, Samuel Honorio, Atila Meireles, Felipe Cretella 

/ CD: Erick Mendonça, Bruno Pereira, Yuri Facioli, Erica Igue

/ CCO: João Unzer