Independent Creative &
Creative Director at @PaPoCo
VMLY&R
DM9
Wunderman Thompson
Druid Creative
Isobar Brazil
Before I wrote ads, I got paid to entertain kids at birthday parties.
Paradoxically, I also worked as a security guard.
(Definitely had more talent for the first one.)
I tested the durability of my bones 6 times. Unsuccessfully.
And I was abandoned by my cat…
who came back months later, apparently now a TV star. (True story)
None of this qualifies me for advertising.
And yet, somehow, it qualifies me perfectly.
Because good ideas don’t come from perfect places. They come from weird Tuesdays, awkward moments, and that one story you swore you’d never tell.
I’ve been writing for brands for over 12 years.
And I still believe the best campaigns don’t sound like campaigns.
They sound like life.
Got something worth saying?
Let’s turn it into something worth remembering.
And if you’re curious,
I’ll tell you the whole story about my cat, Lopez. ︎
Cannes Lions
VMLY&R Entertainment Track Agency of 2022
Gold / Entertainment for Gaming
Gold / Entertainment
Gold / Entertainment for Sport
Silver / Entertainment for Gaming
Silver / Entertainment
Silver / Direct
Bronze / Direct
Bronze / Radio & Audio
2x Shortlist / Entertainment
2x Shortlist / Entertainment for Sport
1x Shortlist / Entertainment for Gaming
1x Shortlist / Direct
2x Shortlist / Media
2x Shortlist / Social & Influencer
El Ojo de Iberoamérica
Gold / Mejor Idea Local (Brazil)
Gold / Digital & Social
Gold / Contenido
Gold / Sustentable
Gold / Sports
Shortlist / Experiencia de Marca & Activación
Clio Awards
Gold / Radio
Silver / Branded Entertainment & Content
Andy Awards
Global Winner / Idea
Global Winner / Craft
Gerety Awards
Gold / Entertainment
CCSP
Silver / Técnica / Games
Silver / Regional / Activation & Direct
Bronze / Técnica / Radio
Bronze / Técnica / Emerging Media
In Book / Estrela Verde / Direct
In Book / Estrela Verde / PR
In Book / Estrela Verde / Digital
In Book / Estrela Verde / Branded Content
In Book / Regional / Design
Effie Latin America
Gold / Marketing de Experiencia
Gold / Otros Servicios
Silver / Media Content Partnership
Shortlist / Marketing Joven
Shortlist / Impacto Positivo / Ambiental
Shortlist / Otros Servicios
Immortal Awards - Little Black Book
Finalist / Latam
Latin American Design Awards
Shortlist / Physical & Digital (on judging)
Effie Brasil
Silver / Non-profit
Shortlist / Environmental
Lürzer's Archive
Vol. 2.22 / Digital
Creativepool Awards
Silver / Social Good
Campaign Ad Net Zero Awards
Winner / International Category
PR Week Global Awards
Shortlist / Corporate Branding
Prêmio ABEMD
1x Silver / Digital
Others
Campaign Of The Year 2022 / Propmark
Top 3 idea Of 2022 / Meio & Mensagem
Top 100 most-awarded Campaigns Of 2022 / the Drum
Paradoxically, I also worked as a security guard.
(Definitely had more talent for the first one.)
I tested the durability of my bones 6 times. Unsuccessfully.
And I was abandoned by my cat…
who came back months later, apparently now a TV star. (True story)
None of this qualifies me for advertising.
And yet, somehow, it qualifies me perfectly.
Because good ideas don’t come from perfect places. They come from weird Tuesdays, awkward moments, and that one story you swore you’d never tell.
I’ve been writing for brands for over 12 years.
And I still believe the best campaigns don’t sound like campaigns.
They sound like life.
Got something worth saying?
Let’s turn it into something worth remembering.
And if you’re curious,
I’ll tell you the whole story about my cat, Lopez. ︎
Recognitions︎︎︎
Cannes Lions
VMLY&R Entertainment Track Agency of 2022
Gold / Entertainment for Gaming
Gold / Entertainment
Gold / Entertainment for Sport
Silver / Entertainment for Gaming
Silver / Entertainment
Silver / Direct
Bronze / Direct
Bronze / Radio & Audio
2x Shortlist / Entertainment
2x Shortlist / Entertainment for Sport
1x Shortlist / Entertainment for Gaming
1x Shortlist / Direct
2x Shortlist / Media
2x Shortlist / Social & Influencer
El Ojo de Iberoamérica
Gold / Mejor Idea Local (Brazil)
Gold / Digital & Social
Gold / Contenido
Gold / Sustentable
Gold / Sports
Shortlist / Experiencia de Marca & Activación
Clio Awards
Gold / Radio
Silver / Branded Entertainment & Content
Andy Awards
Global Winner / Idea
Global Winner / Craft
Gerety Awards
Gold / Entertainment
CCSP
Silver / Técnica / Games
Silver / Regional / Activation & Direct
Bronze / Técnica / Radio
Bronze / Técnica / Emerging Media
In Book / Estrela Verde / Direct
In Book / Estrela Verde / PR
In Book / Estrela Verde / Digital
In Book / Estrela Verde / Branded Content
In Book / Regional / Design
Effie Latin America
Gold / Marketing de Experiencia
Gold / Otros Servicios
Silver / Media Content Partnership
Shortlist / Marketing Joven
Shortlist / Impacto Positivo / Ambiental
Shortlist / Otros Servicios
Immortal Awards - Little Black Book
Finalist / Latam
Latin American Design Awards
Shortlist / Physical & Digital (on judging)
Effie Brasil
Silver / Non-profit
Shortlist / Environmental
Lürzer's Archive
Vol. 2.22 / Digital
Creativepool Awards
Silver / Social Good
Campaign Ad Net Zero Awards
Winner / International Category
PR Week Global Awards
Shortlist / Corporate Branding
Prêmio ABEMD
1x Silver / Digital
Others
Campaign Of The Year 2022 / Propmark
Top 3 idea Of 2022 / Meio & Mensagem
Top 100 most-awarded Campaigns Of 2022 / the Drum