Los Santos +3^oC

Client: Greenpeace
Agency: VMLY&R

Los Santos, which is arguably one of the most well-known cities in the virtual world, has been altered to showcase the real-world effects that climate change could have. Throughout the intense experience, gamers witness the submergence of the Santa Monica pier, displacement of residents and the disappearance of the California coast. The campaign includes links to petition page aiming to pressure governments to declare a climate emergency.

Walkthrough

In-game OOH Strategy

In-game Radio Station

Making Of

Streamers Testimonials

Credits

/ CCO: Rafael Pitanguy

/ ECD: Beto Rogoski & Jeferson Rocha

/ CD: Denon Oliveira, Frederico Teixeira & Guilherme Aché

/ CW: Igor Pontes, Lucas Veloso & Yuri Facioli

/ AD: Felipe Paganoti & Thiago Bhering

/ Game Production: KingsRoleplay

/ Film Production: Produka

/ Audio: Alma 11:11