It’s In The Blood
Client: Buscofem
Agency: Isobar Brazil
Agency: Isobar Brazil
The concept "Your strength is to be a woman" and the film #TáNoSangue present a new perception of menstruation, questioning the taboos around the theme, encouraging women to appreciate this intimate and important moment. The idea led to a joint project with Trip Magazine.




Credits
/ CW: Yuri Facioli & Luciana Lins
/ AD: Adriana Barreto
/ CD: Luciana Lins
/ Film Production: Bossa Nova Films
/ Film Director: Carla Meireles