Ilha do Retiro Tea

Client: Sport Recife & Umbro
Agency: PaPoCo

Sport Club do Recife is a Brazilian football team founded by British workers 119 years ago. To launch their new jersey, which pays homage to the British roots, we decided to reinvent one of the most iconic symbols from the Queen's land: the afternoon tea. Introducing “Ilha do Retiro Teas”, made with the same grass from the Sport Club stadium. One has calming properties to handle intense games, while the other is a stimulant to help fans cheer for the full 90 minutes.

Credits

/ Collab: PaPoCo + Viela Design + Desencalacra

/ CW: Bruno Pereira, Cícero Henrique, Erick Mendonça & Yuri Facioli

/ AD:  Manoel Michael & Rafael Lima

/ Motion: Carlos Malungo

/  Photography: Ravmes

/ Production: Desencalacra 

/ Audio: Onomatopeia Ideias Sonoras