Hablamos Portuñol

Client: Embratur
Agency: Isobar Brazil

In order to attract South American tourists to Brazil and inspired by our country’s genuine ability to embrace other cultures, we made a bold move: defy the language barrier and recognise Portuñol (Portuguese + Spanish) as the official language of summer in Brazil.


We invited Latin American digital influencers to discover Brazil


Consuelo #DicaBoa became the official ambassador of portuñol


Brazilians created a collaborative dictionary in Portuñol to help communication with foreigners


Credits


/ CW: Cynthia Machado, Yuri Facioli & Felipe Araújo

/ AD: Paulo Ribas, Pedro Sanguiné & Camila Gomes

/ CD: Mateus Braga

/ Film Production: Corazón

/ Film Director: Martin Toro

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