Hablamos Portuñol
Client: Embratur
Agency: Isobar Brazil
Agency: Isobar Brazil
In order to attract South American tourists to Brazil and inspired by our country’s genuine ability to embrace other cultures, we made a bold move: defy the language barrier and recognise Portuñol (Portuguese + Spanish) as the official language of summer in Brazil.
We invited Latin American digital influencers to discover Brazil
Consuelo #DicaBoa became the official ambassador of portuñol
Brazilians created a collaborative dictionary in Portuñol to help communication with foreigners
Credits
/ CW: Cynthia Machado, Yuri Facioli & Felipe Araújo
/ AD: Paulo Ribas, Pedro Sanguiné & Camila Gomes
/ CD: Mateus Braga
/ Film Production: Corazón
/ Film Director: Martin Toro