H.I.G.H. Club

Client: Bem Bolado
Agency: PaPoCo

Swimming and smoking weed share one major side effect: red eyes. We just turned the first into a cover-up for the second. Meet the H.I.G.H. Club (Hydro Instruction & Guidance Hub). It has no pool, no water, and no goggles. Just an official ID card to flash whenever anyone asks about your red eyes. Blame the chlorine.

https://clubepala.com.br/ 


We also created a fake website to "prove" the club exists:
https://acquaclubepala.com.br/


Credits


/ Creatives: Bruno Pereira, Erick Mendonça, Matheus Loretti, Vitor Fubu, Yuri Facioli
/ Illustrator: Rogério Puhl
/ Motion: Andrei Mallmann
/ Audio: Casulo
/ Production: André Dias, Kira Nayana
© 2025
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