Data Brahma
Client: Brahma
Agency: África Creative
Agency: África Creative
When football controversies erupt, the spotlight falls on commentators — while the real experts, the fans, are left out. That’s why Brahma launched the first live opinion poll printed onto beer foam.
Smart printers in 67 bars across Brazil captured fan reactions in real time. To share their take, all they had to do was order a Brahma draft beer. Those opinions were then broadcast on TV, stadium screens, and digital platforms — turning bar talk into national debate.
Smart printers in 67 bars across Brazil captured fan reactions in real time. To share their take, all they had to do was order a Brahma draft beer. Those opinions were then broadcast on TV, stadium screens, and digital platforms — turning bar talk into national debate.
Credits
/ Creatives: PaPoCo, Danielle Ferdandes, Camila Cicolo, Chiarina Costa & Gustavo Silva
/ ECD: Gustavo Victorino
/ CD: Henrique Martins e Raphael Santos
/ CCO: Sergio Gordilho
/ CO-CCO: Nicholas Bergantin