Cab Goes Faster

Client: 99 app
Agency: Isobar Brazil

The “Cab goes faster" OOH campaign shortened the names of the most famous streets in São Paulo to sell the agility of its taxi service, which uses exclusive lanes during rush hour to escape the capital's traffic.

Credits

/ CW: Yuri Facioli

/ AD: Adriana Barreto

/ CD: Leandro Câmara & Leandro Lourenção