Anti-Regret System
Client: Iveco
Agency: Isobar Brazil
Agency: Isobar Brazil
The process of buying a truck is always a stressful and difficult experience. Many drivers fear they will regret their purchase if they find the truck uncomfortable and below par whilst on the roads. For this reason, the Iveco Tector is the first truck with an "Anti-regret system".
Credits
/ CW: Yuri Facioli & Alexandre Freire
/ AD: Maicon Pinheiro
/ CD: Dogura Kozonoe