Yuri Facioli

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	<title>Yuri Facioli &#124; Creative Copywriter</title>
	<link>https://yurifacioli.com</link>
	<description>Yuri Facioli &#124; Creative Copywriter</description>
	<pubDate>Mon, 13 Apr 2026 16:39:56 +0000</pubDate>
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		<title>index</title>
				
		<link>https://yurifacioli.com/index</link>

		<pubDate>Sat, 05 Mar 2022 21:06:52 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

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		<title>Information</title>
				
		<link>https://yurifacioli.com/Information</link>

		<pubDate>Sat, 05 Mar 2022 21:06:52 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Information</guid>

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Independent Creative&#38;nbsp;&#38;amp; 
Creative Director at @PaPoCo
VMLY&#38;amp;R


DM9


Wunderman Thompson
Druid CreativeIsobar Brazil 
&#38;nbsp;


	︎︎︎ +55 11 9 9423 7283
︎︎︎ LinkedIn
︎︎︎&#38;nbsp;yfacioli@gmail.com

︎︎︎ Instagram


Before I wrote ads, I got paid to entertain kids at birthday parties.
Paradoxically, I also worked as a security guard.
(Definitely had more talent for the first one.)

I tested the durability of my bones 6 times. Unsuccessfully.

And I was abandoned by my cat… 
who came back months later, apparently now a TV star.&#38;nbsp;(True story)

None of this qualifies me for advertising.
And yet, somehow, it qualifies me perfectly.

Because good ideas don’t come from perfect places. They come from weird Tuesdays, awkward moments, and that one story you swore you’d never tell.

I’ve been writing for brands for over 12 years.
And I still believe the best campaigns don’t sound like campaigns.
They sound like life.

Got something worth saying?
Let’s turn it into something worth remembering.

And if you’re curious,I’ll tell you the whole story about my cat, Lopez. ︎


Recognitions︎︎︎
Cannes Lions
VMLY&#38;amp;R Entertainment Track Agency of 2022

Gold / Entertainment for Gaming

Gold / Entertainment


Gold / Entertainment for Sport

Silver / Entertainment for Gaming


Silver / Entertainment 

Silver / Direct

Bronze / Direct

Bronze / Radio &#38;amp; Audio

2x Shortlist / Entertainment 

2x Shortlist / Entertainment for Sport

1x Shortlist&#38;nbsp;/ Entertainment for Gaming


1x Shortlist / Direct

2x Shortlist / Media

2x Shortlist / Social &#38;amp; Influencer


El Ojo de Iberoamérica&#38;nbsp;


Gold&#38;nbsp;/ Mejor Idea Local (Brazil)
Gold&#38;nbsp;/ Digital &#38;amp; Social 


Gold&#38;nbsp;/ Contenido&#38;nbsp;


Gold / Sustentable&#38;nbsp;

Gold / Sports 

Shortlist / Experiencia de Marca &#38;amp; Activación 


Clio Awards
Gold / Radio
Silver&#38;nbsp;/ Branded Entertainment &#38;amp; Content


Andy AwardsGlobal Winner&#38;nbsp;/ IdeaGlobal Winner&#38;nbsp;/ Craft


Gerety Awards
Gold / Entertainment


CCSP
Silver / Técnica / GamesSilver / Regional / Activation &#38;amp; Direct
Bronze / Branded Content &#38;amp; Experience

Bronze / Técnica / Radio


Bronze&#38;nbsp;/ Técnica / Emerging Media
In Book / Estrela Verde / Direct

In Book / Estrela Verde / PR

In Book / Estrela Verde / 

Digital


In Book / Estrela Verde / 

Branded Content

In Book&#38;nbsp;/ Regional / DesignIn Book / Direct


Effie Latin America
Gold&#38;nbsp;/ Marketing de Experiencia

Gold&#38;nbsp;/ Otros Servicios 


Silver / Media Content Partnership 

Shortlist / Marketing Joven &#38;nbsp; 


Shortlist / Impacto Positivo / Ambiental 

Shortlist / Otros Servicios 


Immortal Awards - Little Black Book
Finalist / Latam


Latin American Design Awards


Silver&#38;nbsp;/ Physical &#38;amp; Digital 


Effie Brasil
Silver&#38;nbsp;/ Non-profit&#38;nbsp;

Shortlist / Environmental 


&#38;nbsp;


Lürzer's ArchiveVol. 2.22&#38;nbsp;/ Digital


Creativepool Awards
Silver&#38;nbsp;/ Social Good


Campaign Ad Net Zero Awards
Winner&#38;nbsp;/ International Category&#38;nbsp;


PR Week Global AwardsShortlist&#38;nbsp;/ Corporate Branding&#38;nbsp;


Prêmio ABEMD1x Silver&#38;nbsp;/ Digital


OthersCampaign Of The Year 2022&#38;nbsp;/ Propmark


Top 3 idea Of 2022 / Meio &#38;amp; MensagemTop 100 most-awarded Campaigns Of 2022 / the Drum


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		<title>Los Santos +3ºC</title>
				
		<link>https://yurifacioli.com/Los-Santos-3-C</link>

		<pubDate>Sun, 06 Mar 2022 15:54:29 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Los-Santos-3-C</guid>

		<description>
	

Los Santos +3oC 

	Client: Greenpeace
Agency: VMLY&#38;amp;R

	Los Santos, which is arguably one of the most well-known cities in the virtual world, has been altered to showcase the real-world effects that climate change could have. Throughout the intense experience, gamers witness the submergence of the Santa Monica pier, displacement of residents and the disappearance of the California coast. The campaign includes links to petition page aiming to pressure governments to declare a climate emergency.


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Walkthrough
	
In-game OOH Strategy 
    
	 
In-game Radio Station 
    

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Making Of
    

Streamers Testimonials


Credits

/ CCO: Rafael Pitanguy / ECD: Beto Rogoski &#38;amp; Jeferson Rocha / CD: Denon Oliveira, Frederico Teixeira &#38;amp; Guilherme Aché / CW: Igor Pontes, Lucas Veloso &#38;amp; Yuri Facioli / AD: Felipe Paganoti &#38;amp; Thiago Bhering / Game Production: KingsRoleplay / Film Production: Produka
/ Audio: Alma 11:11
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		<title>Ilha do Retiro Tea</title>
				
		<link>https://yurifacioli.com/Ilha-do-Retiro-Tea</link>

		<pubDate>Wed, 15 May 2024 14:22:31 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Ilha-do-Retiro-Tea</guid>

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Ilha do Retiro Tea


Client: Sport Recife &#38;amp; UmbroAgency: PaPoCo

	
Sport Club do Recife is a Brazilian football team founded by British workers 119 years ago. To launch their new jersey, which pays homage to the British roots, we decided to reinvent one of the most iconic symbols from the Queen's land: the afternoon tea. Introducing “Ilha do Retiro Teas”, made with the same grass from the Sport Club stadium. One has calming properties to handle intense games, while the other is a stimulant to help fans cheer for the full 90 minutes.


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&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1037a332774bb0d1a4086e9f4893695087ea92a7074adcb4136c7bf3dfa7c0df/28bd6e199312495.6655c882c77a9.jpg" data-mid="212257095" border="0"  src="https://freight.cargo.site/w/1000/i/1037a332774bb0d1a4086e9f4893695087ea92a7074adcb4136c7bf3dfa7c0df/28bd6e199312495.6655c882c77a9.jpg" /&#62;


&#60;img width="940" height="528" width_o="940" height_o="528" data-src="https://freight.cargo.site/t/original/i/8e124d07b9bdb58ee67daedb9b6150cc9d876787aed93ce086932f4930a21161/filme_Sport_Origens_ajuste_4K_Final-2.gif" data-mid="210972299" border="0"  src="https://freight.cargo.site/w/940/i/8e124d07b9bdb58ee67daedb9b6150cc9d876787aed93ce086932f4930a21161/filme_Sport_Origens_ajuste_4K_Final-2.gif" /&#62;


Credits/ Collab: PaPoCo + Viela Design + Desencalacra
/ CW: Bruno Pereira, Cícero Henrique, Erick Mendonça &#38;amp; Yuri Facioli
 / AD:&#38;nbsp; Manoel Michael &#38;amp; Rafael Lima/ Motion: Carlos Malungo
/&#38;nbsp;

Photography: Ravmes
/ Production: Desencalacra&#38;nbsp;

/ Audio: 

Onomatopeia Ideias Sonoras


</description>
		
	</item>
		
		
	<item>
		<title>HIGH Club</title>
				
		<link>https://yurifacioli.com/HIGH-Club</link>

		<pubDate>Mon, 13 Apr 2026 16:39:56 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/HIGH-Club</guid>

		<description>
	

H.I.G.H. Club
	

Client: Bem BoladoAgency: PaPoCo

	
Swimming and smoking weed share one major side effect: red eyes. We just turned the first into a cover-up for the second. Meet the H.I.G.H. Club (Hydro Instruction &#38;amp; Guidance Hub). It has no pool, no water, and no goggles. Just an official ID card to flash whenever anyone asks about your red eyes. Blame the chlorine.https://clubepala.com.br/&#38;nbsp;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8c8d5999df6f1d84f94d6a83a4d3cc550deb3bbcf56c4d090f820323d4ac3919/BemBolado_PostVertical_01.png" data-mid="247552157" border="0"  src="https://freight.cargo.site/w/1000/i/8c8d5999df6f1d84f94d6a83a4d3cc550deb3bbcf56c4d090f820323d4ac3919/BemBolado_PostVertical_01.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/96eca34c327478c402bebe43e9210f7bab064f83bf0a5fcf9707d9b52d9913a5/BemBolado_PostVertical_03.png" data-mid="247552159" border="0"  src="https://freight.cargo.site/w/1000/i/96eca34c327478c402bebe43e9210f7bab064f83bf0a5fcf9707d9b52d9913a5/BemBolado_PostVertical_03.png" /&#62;


&#60;img width="1704" height="896" width_o="1704" height_o="896" data-src="https://freight.cargo.site/t/original/i/b582f8ffc857c9dd8785c9c36eff13c3396f0037bc9bf1ae0e11bf8b023f23e3/remela.gif" data-mid="247140842" border="0"  src="https://freight.cargo.site/w/1000/i/b582f8ffc857c9dd8785c9c36eff13c3396f0037bc9bf1ae0e11bf8b023f23e3/remela.gif" /&#62;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/45b2b03ba52c8ecc047b3550c26816947c7cbe3a6a1f921f5d888c70bb98a375/BemBolado_PostVertical_02.png" data-mid="247552158" border="0"  src="https://freight.cargo.site/w/1000/i/45b2b03ba52c8ecc047b3550c26816947c7cbe3a6a1f921f5d888c70bb98a375/BemBolado_PostVertical_02.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b86bd2cb2c4be75a1890308ee2a6597a84bc40c83d236f9677b28bb49e9a0710/Carteirinha_PostVertical-1.gif" data-mid="247552173" border="0"  src="https://freight.cargo.site/w/1000/i/b86bd2cb2c4be75a1890308ee2a6597a84bc40c83d236f9677b28bb49e9a0710/Carteirinha_PostVertical-1.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/630e95685f69d51772cc801e3ae1ee3dcb524655f2645a7e8b7387d51def5d62/BemBolado_PostVertical_06.png" data-mid="247552162" border="0"  src="https://freight.cargo.site/w/1000/i/630e95685f69d51772cc801e3ae1ee3dcb524655f2645a7e8b7387d51def5d62/BemBolado_PostVertical_06.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df1c0da692ebd04545b0b7399d0ba49ba1370315a0d7987b5e3610f952d1eafe/BemBolado_PostVertical_05.png" data-mid="247552161" border="0"  src="https://freight.cargo.site/w/1000/i/df1c0da692ebd04545b0b7399d0ba49ba1370315a0d7987b5e3610f952d1eafe/BemBolado_PostVertical_05.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e4fcadec0d4b33b65fc5bf3abf0840b1a87804a320de9309b568bc63fe391e03/BemBolado_PostVertical_04.png" data-mid="247552160" border="0"  src="https://freight.cargo.site/w/1000/i/e4fcadec0d4b33b65fc5bf3abf0840b1a87804a320de9309b568bc63fe391e03/BemBolado_PostVertical_04.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/835c01779033bb3dcde06fe099afa02b814298bf2f4a0a935deaa068c8b6863b/Textura_Stories-1-1.gif" data-mid="247555940" border="0"  src="https://freight.cargo.site/w/1000/i/835c01779033bb3dcde06fe099afa02b814298bf2f4a0a935deaa068c8b6863b/Textura_Stories-1-1.gif" /&#62;


&#60;img width="1600" height="1194" width_o="1600" height_o="1194" data-src="https://freight.cargo.site/t/original/i/dc14cfa037e5667b035660cef12770533fb0bab068f4bb5a6669350fcf80f6ac/IMAGEM-DE-CAPA.jpeg" data-mid="247660519" border="0"  src="https://freight.cargo.site/w/1000/i/dc14cfa037e5667b035660cef12770533fb0bab068f4bb5a6669350fcf80f6ac/IMAGEM-DE-CAPA.jpeg" /&#62;


We also created a fake website to "prove" the club exists:https://acquaclubepala.com.br/

 
.video-responsive {
  width: 100%;
  height: auto;
  display: block;
}


Credits


/ Creatives: Bruno Pereira, Erick Mendonça,  Matheus Loretti, Vitor Fubu, Yuri Facioli/ Illustrator: Rogério Puhl
/ Motion: Andrei Mallmann
/ Audio: Casulo/ Production: André Dias, Kira Nayana

</description>
		
	</item>
		
		
	<item>
		<title>Scrolling Shoes</title>
				
		<link>https://yurifacioli.com/Scrolling-Shoes</link>

		<pubDate>Fri, 28 Nov 2025 21:26:50 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Scrolling-Shoes</guid>

		<description>
	

Scrolling Shoes
	

Client: Personal ProjectAgency: PaPoCo

	
Your fingers run more than you do. On average, Brazilians walk 1.8 km a day, but scroll 2 km of screen with their fingertips. So we created SpeedScroll 2.0, the first 3D-printed running shoes for your fingertips. Light, ergonomic and built with a touch-friendly sole, they protect your “marathoner fingers” while you sprint through your feed.https://dedosmaratonistas.com.br/


     &#38;nbsp; .video-responsive { width: 100%; height: auto; display: block; } 
	
    
&#60;img width="4960" height="6200" width_o="4960" height_o="6200" data-src="https://freight.cargo.site/t/original/i/f79d5c181aeb439e1c540adfac92133e8c5c640bbf26f92c20a9dbe23ac0de5b/HS_01.jpeg" data-mid="241313509" border="0"  src="https://freight.cargo.site/w/1000/i/f79d5c181aeb439e1c540adfac92133e8c5c640bbf26f92c20a9dbe23ac0de5b/HS_01.jpeg" /&#62;

   
&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c92ce265f263fe36a3987df162f9538df9010e46c61fc259c8232c7b0e890014/HS_03.jpeg" data-mid="241313511" border="0"  src="https://freight.cargo.site/w/1000/i/c92ce265f263fe36a3987df162f9538df9010e46c61fc259c8232c7b0e890014/HS_03.jpeg" /&#62;

	     .video-responsive { width: 100%; height: auto; display: block; } 
	
&#60;img width="4960" height="6200" width_o="4960" height_o="6200" data-src="https://freight.cargo.site/t/original/i/3aeb5a4d7a94094a67e6609fde6f18a27ae58c590ba74aa3bab7fec2526f3042/S_05.jpeg" data-mid="241313518" border="0"  src="https://freight.cargo.site/w/1000/i/3aeb5a4d7a94094a67e6609fde6f18a27ae58c590ba74aa3bab7fec2526f3042/S_05.jpeg" /&#62;
&#60;img width="4960" height="6200" width_o="4960" height_o="6200" data-src="https://freight.cargo.site/t/original/i/ed79a35530d5bf9aa94946772e126781751face7c412d950e8e4b78515e68506/S_01.jpeg" data-mid="241313514" border="0"  src="https://freight.cargo.site/w/1000/i/ed79a35530d5bf9aa94946772e126781751face7c412d950e8e4b78515e68506/S_01.jpeg" /&#62;
&#60;img width="4960" height="6200" width_o="4960" height_o="6200" data-src="https://freight.cargo.site/t/original/i/715b59f2db8e84d2b7ecd9febfa42e23bdee3a6635cc4d56068a0291f2e51b8d/S_03.jpeg" data-mid="241313516" border="0"  src="https://freight.cargo.site/w/1000/i/715b59f2db8e84d2b7ecd9febfa42e23bdee3a6635cc4d56068a0291f2e51b8d/S_03.jpeg" /&#62;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/934cce16ace9532c0e6b6d15649e908bb2427c7667f73e0fbde77ed334e4cd33/Speedscroll_Feed01.png" data-mid="241200556" border="0"  src="https://freight.cargo.site/w/1000/i/934cce16ace9532c0e6b6d15649e908bb2427c7667f73e0fbde77ed334e4cd33/Speedscroll_Feed01.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/acb11632644634cf846bf6d3043b3ae352bc749d3b24ac3e955b8af557589dca/Speedscroll_Feed04.png" data-mid="241200559" border="0"  src="https://freight.cargo.site/w/1000/i/acb11632644634cf846bf6d3043b3ae352bc749d3b24ac3e955b8af557589dca/Speedscroll_Feed04.png" /&#62;


&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a0b74882248f2ab3aed3b6fbdc5409c9396543a7e68284d4eb4662260543492/HS_04.jpeg" data-mid="241313512" border="0"  src="https://freight.cargo.site/w/1000/i/9a0b74882248f2ab3aed3b6fbdc5409c9396543a7e68284d4eb4662260543492/HS_04.jpeg" /&#62;
&#60;img width="1824" height="2280" width_o="1824" height_o="2280" data-src="https://freight.cargo.site/t/original/i/f52e92985795238a1592963c9b9781a1a1d7c70bc68325988400144cb28e2eb4/HS_02.jpeg" data-mid="241313510" border="0"  src="https://freight.cargo.site/w/1000/i/f52e92985795238a1592963c9b9781a1a1d7c70bc68325988400144cb28e2eb4/HS_02.jpeg" /&#62;


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bb7f26e24e5de455e0c173053d75931445d887433a35003d2de7a2e310cd4a7a/Speedscroll_Feed03.png" data-mid="241200558" border="0"  src="https://freight.cargo.site/w/1000/i/bb7f26e24e5de455e0c173053d75931445d887433a35003d2de7a2e310cd4a7a/Speedscroll_Feed03.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/74dad3ec0e41d8a462248d25a033bb337a358b47d19bd1bbf04b29da1fbf2daa/Speedscroll_Feed02.png" data-mid="241200557" border="0"  src="https://freight.cargo.site/w/1000/i/74dad3ec0e41d8a462248d25a033bb337a358b47d19bd1bbf04b29da1fbf2daa/Speedscroll_Feed02.png" /&#62;


Credits


/ Creatives: Bruno Pereira, Erick Mendonça, Vitor Fubu, Vinícius Cabral, Yuri Facioli
</description>
		
	</item>
		
		
	<item>
		<title>Doom On The Rocks</title>
				
		<link>https://yurifacioli.com/Doom-On-The-Rocks</link>

		<pubDate>Wed, 11 Feb 2026 18:05:26 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Doom-On-The-Rocks</guid>

		<description>
	

Doom On The Rocks
	

Client: Personal ProjectAgency: PaPoCo

	
Can’t get Global Warming out of your head? Drinking won’t make you forget. The world’s most endangered icebergs now melt inside your glass.
After all, if the apocalypse is coming, it might as well be on the rocks.https://gelosdoapocalipse.com.br/&#38;nbsp;


&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f5c727f312af654e28ef906e50019b53fd95efcba768db8d2bb7bd3012682819/03.png" data-mid="245890643" border="0"  src="https://freight.cargo.site/w/1000/i/f5c727f312af654e28ef906e50019b53fd95efcba768db8d2bb7bd3012682819/03.png" /&#62;
&#60;img width="1792" height="2400" width_o="1792" height_o="2400" data-src="https://freight.cargo.site/t/original/i/49dccc213dc1d2e219d60bb969fa11e6fa640810cb898e5f0546f29c37fdaae7/Image-79cd97c0-ea57-4f74-bba0-0f3482b6afb4.gif" data-mid="245890645" border="0"  src="https://freight.cargo.site/w/1000/i/49dccc213dc1d2e219d60bb969fa11e6fa640810cb898e5f0546f29c37fdaae7/Image-79cd97c0-ea57-4f74-bba0-0f3482b6afb4.gif" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c812c0f3588ee57e253d38d82f45ef8e6a3df93447312e782a6779bd0f1726e0/04.png" data-mid="245890644" border="0"  src="https://freight.cargo.site/w/1000/i/c812c0f3588ee57e253d38d82f45ef8e6a3df93447312e782a6779bd0f1726e0/04.png" /&#62;


&#60;img width="2160" height="1132" width_o="2160" height_o="1132" data-src="https://freight.cargo.site/t/original/i/e22ed61670be32deee7d56991e87e67ed891f10bb8724040bc79fcace1dac843/1.png" data-mid="245324026" border="0"  src="https://freight.cargo.site/w/1000/i/e22ed61670be32deee7d56991e87e67ed891f10bb8724040bc79fcace1dac843/1.png" /&#62;


&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/21b15796890ff6a8bc71331b0595a4b909679e601dc4b18693b1368c5e853ca1/2.png" data-mid="245324038" border="0"  src="https://freight.cargo.site/w/1000/i/21b15796890ff6a8bc71331b0595a4b909679e601dc4b18693b1368c5e853ca1/2.png" /&#62;

    
     &#38;nbsp; .video-responsive { width: 100%; height: auto; display: block; } 
   
	
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3e49a5b2eb7e93f6e82bb4b917a0fdf8fcaabcf590f8e3d12a9a2e723903a7ad/3.png" data-mid="245324039" border="0"  src="https://freight.cargo.site/w/1000/i/3e49a5b2eb7e93f6e82bb4b917a0fdf8fcaabcf590f8e3d12a9a2e723903a7ad/3.png" /&#62;


&#60;img width="2160" height="1132" width_o="2160" height_o="1132" data-src="https://freight.cargo.site/t/original/i/101eb47cd304e6fc7f8f8d6cb636301e4a9908ebb61dd47a6fe45039818018bb/2.png" data-mid="245324028" border="0"  src="https://freight.cargo.site/w/1000/i/101eb47cd304e6fc7f8f8d6cb636301e4a9908ebb61dd47a6fe45039818018bb/2.png" /&#62;


&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d3c1b9331bfa46052d2550c376d184857fcae3d26031948fd31d955e25f8a748/5.png" data-mid="245324041" border="0"  src="https://freight.cargo.site/w/1000/i/d3c1b9331bfa46052d2550c376d184857fcae3d26031948fd31d955e25f8a748/5.png" /&#62;

    
     &#38;nbsp; .video-responsive { width: 100%; height: auto; display: block; } 
   
	
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6d7a02752239e96edabb110ae0660e4bd2645b568f1e7d65cc085a23468f4891/08.png" data-mid="245324209" border="0"  src="https://freight.cargo.site/w/1000/i/6d7a02752239e96edabb110ae0660e4bd2645b568f1e7d65cc085a23468f4891/08.png" /&#62;


&#60;img width="2160" height="1132" width_o="2160" height_o="1132" data-src="https://freight.cargo.site/t/original/i/e0cfb217722e3504d2977b61e3d75a48bd0f4e7725ca76404e5724e67be4d125/3.png" data-mid="245324030" border="0"  src="https://freight.cargo.site/w/1000/i/e0cfb217722e3504d2977b61e3d75a48bd0f4e7725ca76404e5724e67be4d125/3.png" /&#62;


&#60;img width="1532" height="526" width_o="1532" height_o="526" data-src="https://freight.cargo.site/t/original/i/93a8b443f53841e6320a962bd5a5655f0d8f221f3d310cc7697577d321c4948b/Mar-11-2026-09-50-16.gif" data-mid="245890383" border="0"  src="https://freight.cargo.site/w/1000/i/93a8b443f53841e6320a962bd5a5655f0d8f221f3d310cc7697577d321c4948b/Mar-11-2026-09-50-16.gif" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ff390b641a9d8b14fd9d72bc8aea30b5e8d74f9f86d5592ccee0e51cec25efc/9.png" data-mid="245345652" border="0"  src="https://freight.cargo.site/w/1000/i/0ff390b641a9d8b14fd9d72bc8aea30b5e8d74f9f86d5592ccee0e51cec25efc/9.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/451aad7d8768e0dccd4e34b6fb21e8962f6cb4cbccaad9da839426fa6728a625/10.png" data-mid="245345653" border="0"  src="https://freight.cargo.site/w/1000/i/451aad7d8768e0dccd4e34b6fb21e8962f6cb4cbccaad9da839426fa6728a625/10.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a60b5739e046605d82ff0892cd8025d72a44bc0a36dd9dce54d3c5101c88cf99/11.png" data-mid="245345654" border="0"  src="https://freight.cargo.site/w/1000/i/a60b5739e046605d82ff0892cd8025d72a44bc0a36dd9dce54d3c5101c88cf99/11.png" /&#62;


Credits


/ Creatives: Bruno Pereira, Erick Mendonça, Vitor Fubu, Yuri Facioli, Matheus Loretti/ Photography: Andreza Pinheiro
</description>
		
	</item>
		
		
	<item>
		<title>Consul Beer Buddies</title>
				
		<link>https://yurifacioli.com/Consul-Beer-Buddies</link>

		<pubDate>Wed, 28 May 2025 16:30:19 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Consul-Beer-Buddies</guid>

		<description>
	

Beer Buddies

	Client: Consul
 Agency: DM9

	
They say you can’t teach an old dog new tricks. We say that’s a load of bark. Older dogs are 5x less likely to be adopted, and that needs to change. So, Consul taught them something truly useful. Not sit. Not roll over. Not shake.
We taught them how to fetch a cold beer straight from our fridges.


&#60;img width="998" height="617" width_o="998" height_o="617" data-src="https://freight.cargo.site/t/original/i/32babfa1947eaae72c02a35df3d14b1cfdbb5820b3c9868e6e0a5be282dec2a1/01.png" data-mid="233846587" border="0"  src="https://freight.cargo.site/w/998/i/32babfa1947eaae72c02a35df3d14b1cfdbb5820b3c9868e6e0a5be282dec2a1/01.png" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/be5f99b6a5a5df9b767c29dc9534864dd24c8721808fea524c5c290ca588d93b/bb4.gif" data-mid="234470133" border="0"  src="https://freight.cargo.site/w/1000/i/be5f99b6a5a5df9b767c29dc9534864dd24c8721808fea524c5c290ca588d93b/bb4.gif" /&#62;

	
&#60;img width="3390" height="1922" width_o="3390" height_o="1922" data-src="https://freight.cargo.site/t/original/i/ad0428c7807ca09370109b817d3ddaad13e5a6cfd74af5458007454fead1f5ab/05.png" data-mid="233846576" border="0"  src="https://freight.cargo.site/w/1000/i/ad0428c7807ca09370109b817d3ddaad13e5a6cfd74af5458007454fead1f5ab/05.png" /&#62;


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/403dcc254ee754619fcbf4d75a6bc18f51229f0403b063dbc739a594b0ec8a5d/bb7.gif" data-mid="234475791" border="0"  src="https://freight.cargo.site/w/1000/i/403dcc254ee754619fcbf4d75a6bc18f51229f0403b063dbc739a594b0ec8a5d/bb7.gif" /&#62;
&#60;img width="1248" height="736" width_o="1248" height_o="736" data-src="https://freight.cargo.site/t/original/i/d359dff9da70890601279ede21dbe3d729debe92f0a300c8561c243af0082661/Beer_Buddies.gif" data-mid="239799375" border="0"  src="https://freight.cargo.site/w/1000/i/d359dff9da70890601279ede21dbe3d729debe92f0a300c8561c243af0082661/Beer_Buddies.gif" /&#62;


&#60;img width="2155" height="1212" width_o="2155" height_o="1212" data-src="https://freight.cargo.site/t/original/i/070fb19301b8eb59c674ffb09494d83c4609174c7a4f24ac3b47debb7b3ff274/BB1.png" data-mid="234470130" border="0"  src="https://freight.cargo.site/w/1000/i/070fb19301b8eb59c674ffb09494d83c4609174c7a4f24ac3b47debb7b3ff274/BB1.png" /&#62;
&#60;img width="2000" height="1417" width_o="2000" height_o="1417" data-src="https://freight.cargo.site/t/original/i/afefa5fb31294696dd406c375f95c988adbacfb4263247b6deb8f58b47649d7a/beer_buddies.png" data-mid="234084683" border="0"  src="https://freight.cargo.site/w/1000/i/afefa5fb31294696dd406c375f95c988adbacfb4263247b6deb8f58b47649d7a/beer_buddies.png" /&#62;


	Credits

/ Creatives: PaPoCo, Matheus Loretti, Leonardo Rodriguez, Gabo Moraes, Débora Caprioli, Pedro Rosadas

/ CD: Diego Reis, Pedro Rosadas, Bruno Anibal, Caio Zucchi, Felipe Revite, Filipe Rosado, Vinicius Curi

/ ECD: Nina Lucato, Guzera

/ CEO: Pipo Calazans
/ CCO: Icaro Doria
/ Creative VP: Laura Esteves/ Film Production: Santa Transmedia/ Film Director: Pedro Furtado

/ Audio: A9

</description>
		
	</item>
		
		
	<item>
		<title>Skill Level S</title>
				
		<link>https://yurifacioli.com/Skill-Level-S</link>

		<pubDate>Wed, 01 Nov 2023 19:29:42 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Skill-Level-S</guid>

		<description>
	

Skill Level S&#38;nbsp;

	Client: Samsung
 Agency: DRUID Creative Gaming

	
The letter "S" is used to define the highest ranking or score within a game, the S-Tier. In other words, it aligns perfectly with the performance of the Galaxy S23 Ultra for mobile gaming. Just as Samsung has stated, Galaxy S stands for "Super Smart," but for us it's much more than that: it signifies enhanced gameplay, increased speed, and greater power to set new records.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b55419175d703f013005e0efa4c8bac03e65784c0dcc7d74c4fbc1e39b5cb4be/SAMSUNG_NIVELS1.jpg" data-mid="195578545" border="0"  src="https://freight.cargo.site/w/1000/i/b55419175d703f013005e0efa4c8bac03e65784c0dcc7d74c4fbc1e39b5cb4be/SAMSUNG_NIVELS1.jpg" /&#62;
&#60;img width="1612" height="906" width_o="1612" height_o="906" data-src="https://freight.cargo.site/t/original/i/073b929752d3c9374d954d2f19bd44c86b9fe8d43dc113ed5f44bb17efa056d2/trim6.gif" data-mid="195579344" border="0"  src="https://freight.cargo.site/w/1000/i/073b929752d3c9374d954d2f19bd44c86b9fe8d43dc113ed5f44bb17efa056d2/trim6.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22022ac8cbb65671a4f9c476de574229247d3f37f80455cad79e1da7239ef9f8/SAMSUNG_NIVELS3.jpg" data-mid="195578547" border="0"  src="https://freight.cargo.site/w/1000/i/22022ac8cbb65671a4f9c476de574229247d3f37f80455cad79e1da7239ef9f8/SAMSUNG_NIVELS3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e55e08337ac8a85af9f9755c999343783ae931313a9e7ac664ceb8188be6b2e4/SAMSUNG_NIVELS2.jpg" data-mid="195578546" border="0"  src="https://freight.cargo.site/w/1000/i/e55e08337ac8a85af9f9755c999343783ae931313a9e7ac664ceb8188be6b2e4/SAMSUNG_NIVELS2.jpg" /&#62;
&#60;img width="1048" height="590" width_o="1048" height_o="590" data-src="https://freight.cargo.site/t/original/i/c45ffdf8792d917a322be2c52f1597965573632e1d31dcb257b0fafb49f9cc2b/trim9.gif" data-mid="195579346" border="0"  src="https://freight.cargo.site/w/1000/i/c45ffdf8792d917a322be2c52f1597965573632e1d31dcb257b0fafb49f9cc2b/trim9.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bc1c984959ffce9ecf3fa77388823a3548450b9d355168551e284d61848271b/SAMSUNG_NIVELS6.jpg" data-mid="195578550" border="0"  src="https://freight.cargo.site/w/1000/i/6bc1c984959ffce9ecf3fa77388823a3548450b9d355168551e284d61848271b/SAMSUNG_NIVELS6.jpg" /&#62;
&#60;img width="892" height="502" width_o="892" height_o="502" data-src="https://freight.cargo.site/t/original/i/4e8404e41ed0ed7579c2d3dec83f6d101aa475d00228bddaea73e536dc77b9e6/trim4.gif" data-mid="195579343" border="0"  src="https://freight.cargo.site/w/892/i/4e8404e41ed0ed7579c2d3dec83f6d101aa475d00228bddaea73e536dc77b9e6/trim4.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a538e21f8ab815fef407d6dbf97a62aa0c04291e2172d7b077c10d0ce73a49c/SAMSUNG_NIVELS9.jpg" data-mid="195578553" border="0"  src="https://freight.cargo.site/w/1000/i/4a538e21f8ab815fef407d6dbf97a62aa0c04291e2172d7b077c10d0ce73a49c/SAMSUNG_NIVELS9.jpg" /&#62;
&#60;img width="812" height="456" width_o="812" height_o="456" data-src="https://freight.cargo.site/t/original/i/7cf3c6843ce9ec1d29f1440283efd2724dc0e382687a194be0855ca3722d770f/trim-1-1.gif" data-mid="195579340" border="0"  src="https://freight.cargo.site/w/812/i/7cf3c6843ce9ec1d29f1440283efd2724dc0e382687a194be0855ca3722d770f/trim-1-1.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ccd43f6a718ae14a8704b47593615fe891611aa9854796b0d31ddf1d8f49bb9/SAMSUNG_NIVELS_45s_FILME_v006_online---frame-at-0m44s.jpg" data-mid="196549640" border="0"  src="https://freight.cargo.site/w/1000/i/4ccd43f6a718ae14a8704b47593615fe891611aa9854796b0d31ddf1d8f49bb9/SAMSUNG_NIVELS_45s_FILME_v006_online---frame-at-0m44s.jpg" /&#62;


	Credits

/ CW: Thiago Toledo (ACD) &#38;amp; Yuri Facioli / AD: Ayrton Bená (ACD), Bernardo Sande &#38;amp;&#38;nbsp;

Thales Sbompatto

/ ECD: Rafael Hessel

/ CEO: Claudio Lima/ Film Production: Surreal Hotel Arts/ Film Director: Carlão Busato &#38;amp; Blake Farber

/ Audio: Evil Twin Music

</description>
		
	</item>
		
		
	<item>
		<title>Data Brahma</title>
				
		<link>https://yurifacioli.com/Data-Brahma</link>

		<pubDate>Fri, 30 May 2025 14:28:12 +0000</pubDate>

		<dc:creator>Yuri Facioli &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://yurifacioli.com/Data-Brahma</guid>

		<description>
	

Data Brahma

	Client: Brahma
 Agency: África Creative

	
When football controversies erupt, the spotlight falls on commentators — while the real experts, the fans, are left out. That’s why Brahma launched the first live opinion poll printed onto beer foam.

Smart printers in 67 bars across Brazil captured fan reactions in real time. To share their take, all they had to do was order a Brahma draft beer. Those opinions were then broadcast on TV, stadium screens, and digital platforms — turning bar talk into national debate.


&#60;img width="1920" height="1225" width_o="1920" height_o="1225" data-src="https://freight.cargo.site/t/original/i/9a20c6d8fd1b9df62abae8826416f5b45f56099691df081d3c07fc782456afef/conteudo_01_en.jpg" data-mid="233929248" border="0"  src="https://freight.cargo.site/w/1000/i/9a20c6d8fd1b9df62abae8826416f5b45f56099691df081d3c07fc782456afef/conteudo_01_en.jpg" /&#62;

	
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/6e11f089510ab49925f7bafb27f6f64241948b44b492f5c2a735097161ac3c99/impressao_foi-penalt.gif" data-mid="233928852" border="0"  src="https://freight.cargo.site/w/1000/i/6e11f089510ab49925f7bafb27f6f64241948b44b492f5c2a735097161ac3c99/impressao_foi-penalt.gif" /&#62;


&#60;img width="1920" height="1640" width_o="1920" height_o="1640" data-src="https://freight.cargo.site/t/original/i/f32bafcce8f4097d4fb5288f3990371ee3dde40d3345136aafc0f8b61e121440/conteudo_04_en.jpg" data-mid="233929249" border="0"  src="https://freight.cargo.site/w/1000/i/f32bafcce8f4097d4fb5288f3990371ee3dde40d3345136aafc0f8b61e121440/conteudo_04_en.jpg" /&#62;
&#60;img width="1920" height="1078" width_o="1920" height_o="1078" data-src="https://freight.cargo.site/t/original/i/05759e8c303330ee4299623731ec3c18c3e59019052f3c580704e0f4b7b8c192/conteudo_05_en.jpg" data-mid="233929250" border="0"  src="https://freight.cargo.site/w/1000/i/05759e8c303330ee4299623731ec3c18c3e59019052f3c580704e0f4b7b8c192/conteudo_05_en.jpg" /&#62;
&#60;img width="1920" height="552" width_o="1920" height_o="552" data-src="https://freight.cargo.site/t/original/i/2e89159d9f59cdb41be632c42b8a10b4a1abbf6998d23a81fc467f353acae67e/conteudo_06_en.jpg" data-mid="233929251" border="0"  src="https://freight.cargo.site/w/1000/i/2e89159d9f59cdb41be632c42b8a10b4a1abbf6998d23a81fc467f353acae67e/conteudo_06_en.jpg" /&#62;
&#60;img width="1920" height="424" width_o="1920" height_o="424" data-src="https://freight.cargo.site/t/original/i/ed8f2a53edc3f78bf0efffc4a2167073244d3d42b6fbb0b615a430bf7e55390d/conteudo_07_en.jpg" data-mid="233929275" border="0"  src="https://freight.cargo.site/w/1000/i/ed8f2a53edc3f78bf0efffc4a2167073244d3d42b6fbb0b615a430bf7e55390d/conteudo_07_en.jpg" /&#62;


&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/889016526fd5e26cb8da75e532064d1ef39e9533e5530d02779f42cd366c3b3d/copo.gif" data-mid="233929202" border="0"  src="https://freight.cargo.site/w/1000/i/889016526fd5e26cb8da75e532064d1ef39e9533e5530d02779f42cd366c3b3d/copo.gif" /&#62;


	Credits

/ Creatives: PaPoCo, Danielle Ferdandes, Camila Cicolo, Chiarina Costa &#38;amp; Gustavo Silva
/ ECD: Gustavo Victorino/ CD: Henrique Martins e Raphael Santos

/ CCO: Sergio Gordilho/ CO-CCO: Nicholas Bergantin


</description>
		
	</item>
		
	</channel>
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